Speaking
The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with.
The social media revolution has changed modern business culture as we know it: it’s not just about where you can sell to people right now, but about engaging the individual in conversations over a period of months and years.
I have spoken to a variety of groups and sizes, including the Sunshine Coast Business Womens’ Network, parent and teacher groups, students at high school and university, and Adult students.
I love speaking on the topic and am available for all speaking engagements.
Publications
Out July 2024 “The Turning Tide of Online Influence: Unpacking Micro-Influence within the Australian Creative Sectors.”
Expert in Social Media
I have offered expert opinions in on air interviews on the ABC and in print media. I am available for comment on all topics related to social media and digital marketing in Australia and globally.
In-House Training
I work with individuals in a one-on-one or group environment to help them meet their objectives using social media. Whether that’s breaking into a new market, promoting a service or just learning the tools it’s a powerful way to stay on track and connected to your goals.
Social Media Strategy and Policy
My point of difference is in the way I work with organisations to recognise, articulate and cultivate an innate (authentic) digital presence.
I develop integrated digital marketing strategies for organisations to help them engage with their market and generate business momentum through digital-specific campaigns and strategies. I love helping organisations to understand the importance of unlocking new pathways for lead generation within this ever-changing and evolving form of new media.
Often organisations are challenged by the perception of risk that social media can carry with it. I educate businesses on managing risk by creating and implementing effective policies and procedures.