Benefits of Micro-Influence

Today’s creative practitioners are facing not only the traditional demands – turning a profit, staving off competitors, maintaining career satisfaction – but also a new challenge: keeping up with the ever-changing world of social media and professional communication.
One might be forgiven for wondering, “who has time to figure out Facebook, Instagram or Tik Tok and whatever the newest platform of the week is when there’s a business to run?” After all time is at a premium. Many creative practitioners simply don’t have enough time to delve into the world of social media marketing and understand how best to harness it for career and professional success.​

Micro-influence will help you to increase awareness of your creative practice and will lead to potential career opportunities.

Micro-influence is not what you think, and why YOU need to know.

Social media platforms offer opportunities for individuals, just like you, to connect and network with their family, friends and colleagues.  Some individuals have used those opportunities to grow their network outside of their immediate community. While growing their network some have achieved personal influence by becoming highly engaged with their community who rely on their […]

Social media a new literacy. How can educators support 21st century skills in a digitally disrupted education environment?

It is undeniable that digital technologies and social media have become an important aspect of our lives. Educators are recognising opportunities for professional development on SMP (social media platforms), through informal learning, tacit knowledge and connectionist approaches. Digital technologies have impacted how professionals can engage with learning so quickly that educational providers are still catching […]

Social Media Literacy: Essential for Creative Professionals

Creative professionals perform tasks difficult to scale or to automate and have been recognised in PwC (2018) report as pivotal to the future of work. My research of micro-influencers and  interviews with Australian Influencers revealed an intrinsic demand for creative professionals to have communication skills and knowledge in implementing and using SMP to establish social […]