Micro-credentials – providing new professional development opportunities

The busy modern day professional prioritise their time towards potential opportunities for career growth. They consider updating knowledge and skills a prerequisite for a progressive career path.  The options for gaining skills and knowledge are endless, confusing and not always quality. So how does the creative professional firstly choose what skills and knowledge they require? …

Why is branding important?

Legend has it that the ancient Chinese emperors loved the number nine as it’s the highest single-digit number in base ten, believing that it stands for completeness and eternity. Which is quite symbolic as I put the final touches to the manuscript before uploading it to the Amazon bookstore. “Life begins at the end of your …

What makes a great social media manager?

Don’t be mistaken: being a Social Media Manager for your business takes more than a few posts and a bit of witty banter. When you take on social media marketing you need to be capable of turning your online audience into loyal customers who are willing to spend money with you or the time and effort isn’t …