The possibilities of an effective digital marketing strategy are endless

The question is, now you’ve built it, will they come? Technology is ever-evolving and being aware of all your options is the first step to being ahead of the trends in the digital space when it comes to communicating with your customers. It’s all about getting the basics right. And once you have the basics […]

How Influential Individuals are Changing Social Media

Things aren’t always as peachy as they seem at the start. In fact, peach is not even a shape when we’re talking influencer strategy! Unlike the real world where it pays to have an influencer with a tonne of contacts on your side, it turns out that content marketing is a little different. The general […]

How to prepare a winning communications strategy

It may sound like a cliché, but communication is the most important aspect of any healthy relationship – personal and business. In my last blog, “Why is a “Business Communication Strategy” essential for your brand?” I share with you the basics of communication and why every business needs a strategy. Today, I want to help […]

The future of digital marketing

Considering the current volume of digital and social marketing business, it’s hard to believe how young the Internet marketplace actually is. Cumulative events leading up to where we are now have impacted the entire globe faster than any marketing revolution in history. In 1994, spending for Internet marketing totalled practically nothing, but by 1995, the […]