Digital Wellbeing: Using Technology Mindfully

Did you know that the average person checks their phone 96 times a day? That’s once every 10 minutes, yes I am guilty! We are more connected than ever before through our devices, yet often feel disconnected from the people right in front of us. This is a challenge many of us face. Our devices …

Benefits of Micro-Influence

Today’s creative practitioners are facing not only the traditional demands – turning a profit, staving off competitors, maintaining career satisfaction – but also a new challenge: keeping up with the ever-changing world of social media and professional communication.
One might be forgiven for wondering, “who has time to figure out Facebook, Instagram or Tik Tok and whatever the newest platform of the week is when there’s a business to run?” After all time is at a premium. Many creative practitioners simply don’t have enough time to delve into the world of social media marketing and understand how best to harness it for career and professional success.​

Micro-influence will help you to increase awareness of your creative practice and will lead to potential career opportunities.

Micro-influence is not what you think, and why YOU need to know.

Social media platforms offer opportunities for individuals, just like you, to connect and network with their family, friends and colleagues.  Some individuals have used those opportunities to grow their network outside of their immediate community. While growing their network some have achieved personal influence by becoming highly engaged with their community who rely on their …

Social media a new literacy. How can educators support 21st century skills in a digitally disrupted education environment?

It is undeniable that digital technologies and social media have become an important aspect of our lives. Educators are recognising opportunities for professional development on SMP (social media platforms), through informal learning, tacit knowledge and connectionist approaches. Digital technologies have impacted how professionals can engage with learning so quickly that educational providers are still catching …

Social Media Literacy: Essential for Creative Professionals

Creative professionals perform tasks difficult to scale or to automate and have been recognised in PwC (2018) report as pivotal to the future of work. My research of micro-influencers and  interviews with Australian Influencers revealed an intrinsic demand for creative professionals to have communication skills and knowledge in implementing and using SMP to establish social …

Micro-credentials – providing new professional development opportunities

The busy modern day professional prioritise their time towards potential opportunities for career growth. They consider updating knowledge and skills a prerequisite for a progressive career path.  The options for gaining skills and knowledge are endless, confusing and not always quality. So how does the creative professional firstly choose what skills and knowledge they require? …

The possibilities of an effective digital marketing strategy are endless

The question is, now you’ve built it, will they come? Technology is ever-evolving and being aware of all your options is the first step to being ahead of the trends in the digital space when it comes to communicating with your customers. It’s all about getting the basics right. And once you have the basics …

Why is branding important?

Legend has it that the ancient Chinese emperors loved the number nine as it’s the highest single-digit number in base ten, believing that it stands for completeness and eternity. Which is quite symbolic as I put the final touches to the manuscript before uploading it to the Amazon bookstore. “Life begins at the end of your …

How Influential Individuals are Changing Social Media

Things aren’t always as peachy as they seem at the start. In fact, peach is not even a shape when we’re talking influencer strategy! Unlike the real world where it pays to have an influencer with a tonne of contacts on your side, it turns out that content marketing is a little different. The general …