The possibilities of an effective digital marketing strategy are endless

The question is, now you’ve built it, will they come? Technology is ever-evolving and being aware of all your options is the first step to being ahead of the trends in the digital space when it comes to communicating with your customers. It’s all about getting the basics right. And once you have the basics …

Why is branding important?

Legend has it that the ancient Chinese emperors loved the number nine as it’s the highest single-digit number in base ten, believing that it stands for completeness and eternity. Which is quite symbolic as I put the final touches to the manuscript before uploading it to the Amazon bookstore. “Life begins at the end of your …